The Rise of the Mummy Blogger Movement

When reading about the mummy blogger movement which has exploded in recent years, I have heard many references such as ‘the modern Tupperware team leaders’ and I can’t decide whether it amuses me or frustrates me.

Don’t get me wrong, having had past experiences in the world of party planning businesses back in the day, it’s not that I find the comparison derogatory in any way as in fact I earned a nice bit of cash from Virgin Vie (what did happen to them?) thank you very much. It just seems to be a lightly veiled pat on the head kind of comparison. You know ‘Awww, how nice she does that to earn a bit of spending money’. Hmmm, not sure many mummy bloggers start of in this time consuming world for a bit of spending money. Perhaps to pay for the swimming lessons, school trips, holidays etc. Spending money, what’s that??

For me, the rise of the blogging mummy appears to be a sign of something much more significant. That women are creative in stretching their own abilities and are capable of achieving great things. Back in the pre-internet era (anyone below the age of 20 may need to google this historic period in time) women used what resources where available to them to satisfy their entrepreneurial spirit and yes, that included the classic Tupperware parties, Virgin Vie (god bless all who sailed in her) and Anne Summers – is that one still going? The digital world has certainly created more opportunity to no longer be constrained by company structures and direct selling. The digital world is a little more subtle than that in terms of earnings and revenue. The digital world takes creativity, resilience, technical ability and, above all, the passion to create something unique.

I think women have always had a flair for maximising all of the resources available to them in order to create opportunities for ourselves and for our loved ones. But it has moved forward in terms of creating further intellectual challenge. Contrary to popular belief, not everyone can create a successful income from a blog. So perhaps the Tupperware comparison is a little tongue in cheek as we are no longer looked down upon and patted on the head. Instead we are looked up to as a force to be reckoned with.

Women everywhere who are burning the midnight oil tap tap tapping away, I salute you! x

 

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