Working Wednesdays – Marketing Tips for Small Businesses

Check out the super-serious title to this post – sounds rather formal doesn’t it! Well, I’ve been reading a lot about promoting your business as I work within a small family business myself and we tend to find ourselves in something of a cycle. We pitch and promote for business, get super busy, forget about the promotional bit, go quiet and then start marketing again.

‘Peaks and troughs’ is an understatement! So I’ve been having a look at some of the top tips that are out there in cyberspace and the key one for me is continuity and consistency. If our marketing activity is inconsistent, how can we expect our business to be anything but?

I also found the following great points on

  1. Use Integrated Marketing

Jolly good, what’s that then? Well, if you only write letters to your customers, try hooking up with them on social media and tweeting as well. There’s no single recipe for success so vary your communication tactics.

2.  Send a second offer to your customers immediately after a purchase

If your customer has just purchased an item/service from you, seize the moment and send them a note (a letter or email) thanking them for their business and informing them that they can take advantage of a special discount on their next purchase.
3. Send newsletters
Finding new customers is great, but what about keeping existing customers? Use newsletters to focus your marketing on past customers. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your website.
4.  Get blogging
You know the drill with this one, its a low cost way of re-engaging existing clients as well as attracting new ones.
5. Update your website
We did this one for our business earlier this year and it certainly caught the attention of our core market. In fact this very blog itself will be getting a makeover in November so watch this space.
Its a tough old world in business and sometimes you just need to hold your nerve and think logically – ask yourself, why would I buy something from my business?
I would love to hear about what has worked when marketing your businesses and why!

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